SHOULD THIS BE ILLEGAL? 🤯

@roiinmarketing

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LG

Why it worked

The video likely performed well due to the shocking and unexpected nature of the marketing stunt, combined with the relatable fear of a disaster scenario. The use of real people's reactions adds authenticity and engagement.

Summary

This video showcases a wild marketing stunt by LG, where they replaced an office window with a large screen displaying a realistic meteor impact. This tactic was used to elicit genuine fear and surprise from job interviewees, highlighting the immersive quality of LG's screens.

Structure

1Introduction to the marketing stunt
2Setting up the fake office and screen
3Interviewees' reactions to the meteor
4Revealing the screen's realistic display
5The marketing tagline and call to action

Product placement

LG: it ACTS - it is the brand of the TV screen that is used as a fake window. Removing it would change what happens in the video. LG ULTRA HD TV: it APPEARS - it is a label on the TV box. Removing it would not change what happens in the video.

Call to action

Make sure to follow for more marketing inspo.

Original caption

This is wild marketing. ☄️ what do you tink of it? Make sure to follow for more marketing inspo. #marketing #branding #LG #advertising #viralmarketing

More from @roiinmarketing

Their other posts in the index, biggest breakout first.

On-screen text

SHOULD THIS BE ILLEGAL? IS MARKETING. HELD INTERVIEWS WORSE, INTERVIEWEES THE WORLD END. WHAT HAPPENED. SET UP A FAKE OFFICE THEY REPLACED BEHIND THEIR SCREENS. IT WAS VIEW OF THE CITY. IN FOR INTERVIEW. THE VIEW CHANGED METEOR ACROSS INTO THE CITY. NOW REALISTIC. THE INTERVIEWEES COMPLETELY SOME OF THE ROOM. WHERE GENIUS. SCREEN THAT REALISTIC COULDN'T A REAL WINDOW. THE TAGLINE REAL. SCARY. Perfectly Flush GENIUS. SAVAGE? FOLLOW Perfectly Fl BREAKDOWNS.

Transcript

This is wild marketing. This brand held fake interviews. And even worse, they tricked the interviewees that the world was going to end. Here's what happened. LG set up a fake office. They replaced their window behind them with one of their new 4K screens. It was playing a live view of the city. Then they brought in real people for job interviews. Mid interview, the view completely changed. A meteor tore across into the city. Now, this looks so realistic, the interviewees completely freaked out. Some even ran out of the room. But here's where it got genius. The screen that that was showing the meteor was so realistic, couldn't tell it from a real window. And the marketing tagline said, so real, it's scary. Perfectly Flush GENIUS. Or is this completely SAVAGE? FOLLOW for more marketing breakdowns.