This marketing should be illegal

@roiinmarketing

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SoundTikTok sound · original sound - roiinmarketing

Promoted product

Channel 4

Why it worked

The stunt used a shocking and provocative visual to draw immediate attention to a serious issue, leveraging public outrage and curiosity to generate widespread discussion and media coverage.

Summary

Channel 4 created a controversial marketing stunt by installing a giant fountain in London that appeared to vomit sewage. The stunt aimed to draw attention to Britain's water scandal and its human cost, going viral worldwide.

Structure

1Introduction to the controversial marketing stunt
2Explanation of the London fountain installation
3Revelation of the brown water and its symbolism
4Connection to Channel 4's factual drama on the sewage scandal
5Highlighting the real-world impact and public reaction

Original caption

This marketing stunt should be illegal. 🤢 Would your brand go this far? #marketing #advertising #branding #viralmarketing

More from @roiinmarketing

Product placement

Channel 4: APPEARS. A logo appears multiple times. Removing it would not change what happens in the video.

On-screen text

This marketing should be illegal MARKETING BE 4 CHANNEL A TEN FOUNTAIN IN THE THAT SEWAGE. WHAT HAPPENED. THAMES WATER. GET READY FOR YOUR WATER DIRTY BUSINESS THE SICK TRUTH BEHIND BRITAIN'S SEWAGE SCANDAL SHOWCASE THEY INSTALLED GIANT FOUNTAIN. LOOKS CLASSIC EXCEPT CLOSER. YOU CAN WOMEN STATUES, WATER OUT OF IS BROWN. THE STATUES AND MARKETING PROMOTE CHANNEL 4'S BUSINESS, A FACTUAL DRAMA. ATTENTION HEARTBREAKING COST. BRITAIN'S SCANDAL. THESE STATUES VOMITING REAL EXPERIENCES WOMEN THAT SICK. EXPOSURE WATERWAYS. THIS CAUGHT WORLDWIDE IT WENT VIRAL. OF DID IT ATTENTION? MORE.

Transcript

This marketing stunt should be illegal. This marketing stunt should be illegal. This marketing stunt should be illegal. Channel 4 built a 10-meter fountain in the middle of London that vomits sewage. Here's what happened. To showcase Britain's water scandal, they installed a giant fountain. It looks classic, except when you get a little bit closer. You can see men, women and children statues, water pouring out of their mouths is brown. The statues are vomiting. And this entire marketing stunt was to promote Channel 4's business, a factual drama. And your attention to the heartbreaking cost of Britain's sewage scandal. These statues vomiting real experiences where men, women and children claim that they have fallen sick by exposure to untreated waterways. This marketing stunt caught worldwide. It went viral. What do you think of this marketing stunt did it grab your attention? More.