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Channel 4
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6.8OtherWarning hook
Hook
This marketing should be illegal
@roiinmarketing
7.4K followers · usually 746 views a post
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5.1K
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Selling · Other Product
Why it worked
The stunt used a shocking and provocative visual to draw immediate attention to a serious issue, leveraging public outrage and curiosity to generate widespread discussion and media coverage.
Summary
Channel 4 created a controversial marketing stunt by installing a giant fountain in London that appeared to vomit sewage. The stunt aimed to draw attention to Britain's water scandal and its human cost, going viral worldwide.
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Transcript, structure and on-screen text
6 beats, a 144-word transcript and 60 lines of on-screen text — the parts you need to write your own version.
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Original caption
This marketing stunt should be illegal. 🤢 Would your brand go this far? #marketing #advertising #branding #viralmarketing
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