Hilarious marketing campaign

@roiinmarketing

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SoundTikTok sound · original sound - roiinmarketing

Promoted product

Rampramp.com

Ramp is a finance software that automates business expense management, simplifying financial operations for companies.

5 videos5 creators

Why it worked

The campaign leveraged a popular and relatable character from 'The Office' to create a humorous and attention-grabbing stunt. This unexpected and slightly absurd scenario generated significant organic reach and discussion on social media.

Summary

A brand called Ramp hired Kevin from The Office to sit in a glass box for seven hours, processing receipts and doing accounting. This stunt generated significant social media attention and views, demonstrating that even mundane industries can execute creative marketing campaigns.

Structure

1Introducing a hilarious marketing campaign
2Explaining the stunt: Kevin from The Office doing taxes in a glass box
3Highlighting the public reaction and viral nature of the campaign

Original caption

This is genius marketing. 📦 The most boring job, made must-watch. #marketing #branding #ramp #theoffice #viralmarketing

More from @roiinmarketing

Product placement

Ramp: an app that helps people manage their expenses. It ACTS by allowing users to track and process receipts and do accounting. Removing it would change what happens in the video. The Office: a TV show. It merely APPEARS as a reference, and removing it would not change what happens in the video.

On-screen text

Hilarious marketing campaign REMEMBER BRAND FROM TO SIT A SEVEN DOING TAXES? FINANCE PEOPLE THEIR EXPENSES.. EXACTLY OF GENERIC BORING TO DO COMPLETELY HIRED THE OFFICE TO BE THE DAY. HIM BOX IN A BUSY PUBLIC STREET, THERE PROCESSING RECEIPTS ACCOUNTING. PART HUNDREDS PEOPLE ALL TO THEY WERE AND VIDEOS THE WHOLE THING ABSOLUTELY SOCIAL THE OVER MILLION VIEWS. THIS IS GENIUS, THE INDUSTRIES CAN DO EXCITING MARKETING GRABS DO YOU THINK Some busine LITTLE FAR? BELOW.

Transcript

I think what Ramp did was pay Kevin from The Office to sit inside a glass box for seven hours doing taxes. Ramp is a finance app that helps people with their expenses. Not exactly an exciting product. So instead of running another generic boring ad to do completely hired The Office to be the accountant for the day. They sealed him in a clear box in a busy public street, there processing receipts and doing accounting. The crazy part was hundreds and hundreds of people showed up all to watch Kevin and videos. The whole thing went absolutely social viral over social media. Some of the clips racked up over 85 million views. This is genius, because this shows that even the most boring industries can do exciting marketing campaign that grabs attention. Do you think that this was a little far? Let me know in the comments below.