The video likely worked due to its relatable and humorous content, combining the popular trend of mukbang (eating shows) with skincare routines and a catchy, albeit nonsensical, on-screen text that creates intrigue.
Summary
A person wearing a face mask eats steak with chopsticks. On-screen text reads "I-I-I-I-I-I am iconic buy me steak".
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.