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Right, I'm going to be reacting to my cold call that got 3 million views and a ton of inbound clients. Hello. Hello. Am I through to the owner of all London roofing? You are mate. That's perfect. How are you doing, sir? I'm alright mate. That was cool. No, it's not. I'm actually near you, I'm local. You know, my name is Jeronimo, I'm based in London. First thing I've always been really good at is disarming the prospect. He asked if it's a sales call. I said no, I'm local, etcetera. Completely disarmed him, ready to actually present the offer. I have a company that helps roofers in the area. You have just 20 seconds. I've got, I've got work, brother. Actually not for work. I'm not trying to get you leads right now. I'll be real. Last week I decided to build your business a demo website. I'm doing shooting my shot. I'm just trying to help out. There's no catch, Jeronimo. There's no catch. There's no catch. I would like to show you this demo website I made for you guys last week. Yes, so the offer here was essentially that I had made a website for them. Well, I did have templates ready. I would show it to him on a sales call where I would try to sell the website for a one-time fee, maybe £500 to £1,000 one-time fee. Now at face value, this offer looks really irresistible because I'm gonna show them a free website, they get to keep it, right? But this isn't the foundation of a £10K/mo business. That's because selling a website is a one-time thing. Selling a one-time thing means you have to chase sales month by month. Like it. If you like it, I'll show you everything and then we can discuss potentially even meet up in person. I'm more than anything. So there I'm building trust in an industry that lacks a lot of trust because I'm saying we're gonna meet up in person. What we can do is you book in a 15-minute call so I can walk through it and we can discuss it. Do that, bro? I'll be free on Saturday sometime. What time you thinking? 2 o'clock. Yes, I ended up booking the call. I mean, I used to book a ton of calls. I'm talking at least 5 a day were cold calling, getting appointments for the agency.