CapCut

The video likely worked because it tapped into a common user behavior on TikTok: searching for trending topics and hashtags related to growth and engagement. The visual demonstration of the search process and the display of relevant hashtags could have provided value to users looking to increase their follower count or understand popular content themes.

The video shows a user searching for "1000 followers on TikTok" within the TikTok app. It displays various search suggestions and then navigates through different search result categories like Top, Live, Users, Photos, Sounds, Places, and Hashtags, ultimately showing a list of hashtags related to "1000 followers on TikTok".