HAILEY BIEBER'S RHODE BRONZERS COLL

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Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

34 videos29 creators

Why it worked

The video leverages the popularity of Hailey Bieber and her brand Rhode, while also highlighting the importance of inclusivity in beauty products. Featuring diverse influencers and showcasing product performance on various skin tones likely resonated with a broad audience.

Summary

This video reviews new bronzer and highlighter products from Hailey Bieber's brand, Rhode, and compares them to other brands' offerings. It highlights the importance of inclusivity in beauty product development, featuring influencers like Golloria George and Olivia Jade.

Structure

1Introduction of Rhode's new collection
2Showcasing bronzers and highlighter milk
3Highlighting influencer Golloria George's advocacy for inclusive products

Original caption

The Rhode bronzers were definitely in the lab 👏 ☀️ @rhode skin @golloria #rhode #haileybieber

More from @nogood.io

Product placement

Rhode: ACTS - it is a beauty brand that has launched new products (bronzer, highlighter, milk). Its products are shown and used in the video. Removing the name would change what happens in the video. Hailey Bieber: APPEARS - she is the founder of Rhode and is shown in promotional images. Removing her name would not change what happens in the video. Golloria George: ACTS - she is a beauty influencer who tests and reviews Rhode products. Removing her name would change what happens in the video. Youthforia: ACTS - it is a beauty brand that has launched new products (foundation). Its products are shown and used in the video. Removing the name would change what happens in the video. Board Llamas: ACTS - it is a brand of acrylic paint, shown in the video. Removing the name would change what happens in the video.

On-screen text

HAILEY BIEBER'S RHODE BRONZERS COLL TOLD ISN'T RHODE DROPPED INCLUDING HIGHLIGHTING HAS MONTHS PEOPLE ONER INCLUDING GOLLORIA ADVOCATING PRODUCTS TONES RECOGNITION INFLUENCER EARNING 23 | CONTENT CREATOR Golloria George VIEW PROFILE 30 major beauty brands like WE'VE VOICES INVOLVED OLIVIA LAUNCH DAY VLOG LAUNCHED ONLY WHILE CRITICISM BRONZERS COMPLEXIONS OVERLY FACE THE FOUNDATION YOUTHFORIA its RANGE A SHADE TO which side of my face is BECAUSE UNDERTONES DARKER LAUNCHES CAN PRODUCT COMMUNITY INVOLVING IN RHODE ACNOWLEDGES THE INDUSTRY BRANDS SETS TO ENVIRONMENT SO MAJOR FOLLOW

Transcript

What is it I told you Hailey Bieber isn't the only genius behind Rhode. Rhode just dropped its new summer collection including bronzers and a highlighting milk that Hailey has been teasing for months. But some of the most important people behind the launch of the beauty creators that Rhode brought into the lab including Golloria. Golloria has spent years advocating for beauty products that work on deeper skin tones. Gaining recognition like beauty influencer of the year as well as earning a spot on Forbes 30 under 30. We've seen exactly why voices like hers need to be involved early. Olivia Jade's brand launched a bronzing stick in only three shades while Haus Labs face criticism for bronzers made for deeper complexions that pulled overly red. Ah Gaga. These are the brand new bronzers. Ah Gaga. Bronzers. These are the brand new bronzers. Overly red. Which side of my face is the black face paint or the Youthforia foundation. Or the Youthforia foundation. And this is the darkest shade of the Youthforia date night foundation. Youthforia received backlash for its limited foundation range. Here is shade 600 you guys. Which side of my face is the black face paint because it lacked undertones. Darker. Launches can product community involving in. Rhode acknowledges the industry brands sets to environment. So major beauty brands are going to follow.