ODDSON ON TECH OddsonTechnology @OddsonTechnology 13 years later and Xbox still hasn't fully recovered from this one interview.

In 2013, Microsoft introduced the Xbox One with mandatory internet check ins and controversial restrictions on physical games. Many gamers immediately pushed back, feeling the company was putting always online requirements ahead of consumer choice. During an interview, Xbox executive Don Mattrick was asked what players without reliable internet were supposed to do. His response became one of the most infamous quotes in gaming history: “Fortunately we have a product for people who aren’t able to get some form of connectivity. It’s called Xbox 360.” Instead of reassuring fans, many interpreted the response as, “If you don’t like our vision, buy our old console.” Sony capitalized on the backlash by positioning the PlayStation 4 as the more consumer friendly alternative, and the interview quickly became one of gaming’s biggest PR disasters. Microsoft eventually reversed many of its original Xbox One policies before launch, but by then the damage had already been done. More than a decade later, this interview is still remembered as one of the defining moments of the Xbox One era. #Xbox #console #PlayStation #PS4 #Gaming