FREE WATER IS

@freewater.io

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SoundTikTok sound · Gymnopédie No.1 / Erik Satie(884659)

Promoted product

FreeWaterfreewater.io

FreeWater is paid for by ads and each water donates ten cents to fight the global water crisis.

14 videos

Why it worked

The video likely worked because it presented a novel and intriguing business model for a common product (water), using a 'free' angle that appeals to consumers and offers a unique value proposition.

Summary

The speaker explains that FreeWater offers free natural spring water by utilizing the packaging as ad space. This model works because the revenue from advertising outpaces the cost of consumables like groceries.

Structure

1Introducing FreeWater as a free product
2Explaining the business model: ad space on packaging
3Highlighting the use of aluminum bottles and paper cartons
4

Original caption

Freewater is just the first of many free products! 🤯 #freewater #free #water #fyp #loveyou

More from @freewater.io

Product placement

FreeWater: ACTS - it is the product being discussed and shown, a beverage company that provides free water by selling ad space on its packaging. Removing it would change the entire video. Amazon: APPEARS - mentioned as a potential future free product, but not directly used or interacted with. Removing it would not change the video.

On-screen text

FREE WATER IS JUST THE FIRST PRODUCT OF OUR FUTURE FREE SUPERMARKETS OR FREE AMAZON HOWEVER YOU WANT TO FRAME IT FREE AMAZON WE DO ALUMINUM BOTTLES AND PAPER CARTONS OF NATURAL SPRING WATER AND IT'S FREE BECAUSE IS THE AD SPACE IT WORKS BECAUSE THE PRICE OF ADVERTISING IS OUTPACED CONSUMABLES SUCH AS GROCERIES

Transcript

FreeWater is just the first of many free products! 🤯 FreeWater is just the first product of our future free supermarkets or free Amazon however you want to frame it. Free Amazon. We do aluminum bottles and paper cartons of natural spring water and it's free because is the ad space. It works because the price of advertising is outpaced consumables such as groceries.