It's always free. That's awesome.

@freewater.io

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37.7K

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1.0K

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Why it worked

The video plays on the common experience of receiving free items and then reveals a clever, charitable business model behind it, creating a positive and memorable impression.

Summary

A person is given a free bottle of water and comments that it's not a good business model. The giver explains that ads on the bottle pay for everything, including a donation to charity.

Structure

1Receiving free water
2Questioning the business model
3Explaining the revenue source
4Mentioning charity donation

On-screen text

It's always free. That's awesome. Thank you. That's not a very good business model. So the ads on the bottle pay for everything, including a 10 cent per bottle donation to charity. I knew you were smart.

Transcript

It's always free. That's awesome. Thank you. That's not a very good business model. So the ads on the bottle pay for everything, including a 10 cent per bottle donation to charity. I knew you were smart.