@melaniemhasson — 50x breakout

Loading video…

this is the best hair I've ever had

@melaniemhasson

159.7K followers · usually 17.8K views a post

Views

873.7K

Likes

60.4K

Comments

155

5.5K

Why it worked

The video likely resonated due to the relatable dilemma of wanting a change while being hesitant about cutting long hair, combined with the expressive reactions of both individuals.

Summary

Two women discuss a haircut, with one expressing hesitation about cutting her hair. They debate how much to cut, with one suggesting it will make the hair look longer.

Structure

1Expressing excitement about the hair
2Discussing the desire to cut hair
3Debating the amount to cut
4Considering the visual effect of the cut

On-screen text

this is the best hair I've ever had this is the great this is so pretty this is the great this is so pretty no this is my favorite hair color I'm outside yes part of me wants to get rid of this but the other part of me get rid of what yeah I was like what yeah I was like what what do you mean just cut off like a foot cut like a foot okay I think it'll look longer I'm not kidding how much of the tail how much of the tail okay that's not bad like the see through part of it you're right I'm the same way I'm like

Transcript

Original caption

Part 2 is here and we’re getting into it. 🖤✂️ The color reveal you’ve been waiting for PLUS the moment I sat down with @Clau lynn through her haircut. As a new client, I never want someone to feel like they’re losing control in my chair—especially when it comes to length. I wanted her to trust me, and I wanted to earn that. The color didn’t compromise her hair, so a major chop was never on the table. It really just came down to talking through her preferences and what she felt was missing with her hair right now. Once we got there, we were completely aligned before a single snip. That’s the consultation done RIGHT. 💇🏻‍♀️ But before part 3 drops — I need your help naming this color. Comment below and let’s see what you come up with! 👇🏻🤍 ✂️ Part 3 we get into the cut. You won’t want to miss it. #hairtok #brunettehair #haircut #butterflycut