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13.5Talking HeadContrarian hookB2B
Hook
Entrepreneurship doesn't happen in a country club. Be in the middle of the action
@middleseatentrepreneur
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Why it worked
The video uses a strong, contrarian hook that challenges the viewer's comfort zone, paired with a relatable 'grass is greener' comparison between a quiet lifestyle and the high-energy environment of a tech hub.
Summary
The creator argues that entrepreneurs must physically place themselves in high-activity environments to succeed rather than staying in comfortable, isolated locations. He contrasts his experience living in a quiet country club with the energy he found while visiting San Francisco.
Structure
- 1The importance of environment for entrepreneurs
- 2Contrasting a quiet country club with a bustling city
- 3The value of networking and serendipity in tech hubs
- 4Advice for young entrepreneurs to seek out active communities
On-screen text
Entrepreneurship doesn't happen in a country club. Be in the middle of the action
Transcript
Entrepreneurship doesn't happen in a country club. Be in the middle of the action. You have to be in the right environment for good things to happen. I live in a country club, I'm 48 years old now, beautiful place. Um, there's no entrepreneurship happening here whatsoever. Okay? You could probably raise some angel money, there's some people with wealth, all that stuff, but but you're not in the thick of it at all, okay? I was in San Francisco for three days and it was incredible, just walking around on the street, running into entrepreneurs that I knew in the past, they're starting something, exchanging ideas. Good things happen when you're in the thick of it. I probably, even at my age and with my network, I should probably be out there way more. But if you're young and you're emerging, you got to be around that. If you're in the wrong environment, nothing happens for you. If you're in the right environment, like magic, ideas, opportunities pop up. Get yourself in the right place and be there often.
Original caption
Between the ages of 22 and 45 I was always in the right place. I was around top investors top on entrepreneurs emerging entrepreneurs. All kinds of talent. And from that opportunity was born you have to be around it to have a chance. And like magic, good opportunities emerge. #entrepreneur
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