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True story: as a unicorn founder I was mistaken for a homeless person. I changed my day to day but not who I am
@middleseatentrepreneur
8.9K followers · usually 1.5K views a post
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Why it worked
The creator uses a personal, relatable story about overcoming adversity and self-improvement to connect with the audience. The unexpected twist of being mistaken for a homeless person creates intrigue and highlights the theme of inner substance versus outward appearance.
Summary
The creator shares a personal anecdote about being mistaken for a homeless person despite being a successful unicorn founder. This experience prompted him to re-evaluate his lifestyle and commit to improving his physical health and appearance, while maintaining his core identity and values.
Structure
- 1Mistaken for homeless despite success
- 2Letting himself go during COVID
- 3The Starbucks incident
- 4Commitment to change and self-improvement
- 5Maintaining core identity
On-screen text
True story: as a unicorn founder I was mistaken for a homeless person. I changed my day to day but not who I am
Transcript
True story: as a unicorn founder I was mistaken for a homeless person. I changed my day to day but not who I am As a unicorn founder and former elite VC, CEO, I got mistaken for a homeless person. How did this happen? Leading up to COVID, I was letting myself go. I wasn't in shape. I was working my butt off, but I didn't stay in shape. I didn't pay any attention to my appearance or anything. And basically, when COVID hit, I really let it go. Facial hair, long hair growing, all this shit. One day on the Starbucks, just down the street from my office, I'm wearing a carhartt jacket and I haven't showered, nothing. And for some reason, I was outside on the bench, and I'm leaning over, okay? I'm leaning over and the lid is open. And somebody tries to put money in the freaking Starbucks cup. And I was like, whoa, whoa, wait a minute. Like that was rock bottom. I came back and I was like, I'm exercising, I'm getting in shape. I'm gonna fucking age in reverse. I'm changing the way I look, but I'm not changing who I am as a person. I'm still a founder. I'm still all about substance.
Original caption
This really happened. I really wasn’t paying any attention to my appearance or health. I changed rapidly but I didn’t change who I am at the core. Core principles don’t ever change. #entrepreneur #truestory
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