Everything I put on my skin

@kylahamlin0

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SoundTikTok sound · original sound - kylahamlin0

Promoted product

Tatcha Matcha Foam Cleanser

Try Tatcha’s Matcha Foam Cleanse to decongest pores, reduce oil, visibly calm skin, and balance the microbiome without stripping.

2 videos2 creators

Why it worked

The video effectively connects the ritualistic aspect of making matcha to the skincare routine, creating a relatable and appealing narrative for the product. The creator's personal endorsement and clear explanation of benefits for a specific skin type also contribute to its effectiveness.

Summary

The creator demonstrates the Tatcha Matcha Foam Cleanser, explaining its benefits for oily and blemish-prone skin. She shows the product being lathered and applied to her face, highlighting how it cleanses and balances the skin without stripping it.

Structure

1Applying cleanser to face
2Showing the Tatcha Matcha Foam Cleanser
3Demonstrating lathering and application
4

Original caption

the new @Tatcha Matcha Foam Cleanser is the reset every oily & blemish prone girl needs #tatchapartner #matcha

More from @kylahamlin0

Product placement

Tatcha Matcha Foam Cleanser: ACTS - it is used to wash the creator's face, and the creator describes its benefits. Removing it would change what happens in the video. Tatcha: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.

On-screen text

the new @Tatcha Matcha Foam Cleanser is the reset every oily & blemish prone girl needs #tatchapartner #matcha

Transcript

Everything I put on my skin, I want to feel as clean as what I put in my body. This is for my blemish prone, oily skin girls. This is the new Tatcha Matcha Foam Cleanse. It's a gel cleanser that lathers into an ultra-fine foam, like freshly whisked matcha. It decongests your pores, reduces oil, and calms your skin without ever stripping it. So it's helping clear out buildup while also balancing your microbiome, which is huge if you're blemish prone. Just like the ritual of making matcha is meant to bring your mind, body, and soul back into balance, this does the same thing for your skin. It's like clearing out buildup, calming everything down, and leaving your skin feeling really clean, but still healthy. If you're oily or blemish prone, but still want something gentle enough to use every day, this Tatcha cleanser is a must-try.