@THEVENTUREROOM MEET THE UK FOUNDER WHO WENT FROM SLEEPING ON HIS

@theventureroom

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Corteiz

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Why it worked

The post likely resonated due to its compelling rags-to-riches narrative, the aspirational story of building a successful brand from scratch with unconventional methods, and the intriguing "underdog" angle of a brand collaborating with a giant like Nike after a legal battle.

Summary

This post tells the story of Clint Ogbenna, the founder of the streetwear brand Corteiz. It details his journey from sleeping on his sister's couch to building a £43m/yr business by employing unconventional marketing strategies like private Instagram accounts and secret pop-ups. The post highlights Corteiz's eventual collaboration with Nike after a lawsuit, emphasizing the power of community and culture over traditional marketing.

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Corteiz became a £43M powerhouse by doing the exact opposite of what normal clothing brands do. Clint forced people to hunt for his stuff by locking his website, keeping the Instagram private, and dropping random street coordinates for secret pop-ups. His community grew so tight that even after Nike sued him, they ended up collaborating with him a few years later. The biggest takeaway here is that culture and community win over standard corporate marketing every single time. #corteiz #streetwear #fashionmarketing #successmindset #entrepreneurmindset