the best lip oil with an actual diamond 💎

@glowishere

86.9K followers · usually 8.7K views a post

Views

31.1K

Likes

1.7K

Comments

146

Shares

47

SoundTikTok sound · original sound - allthatmusic_

Promoted product

Glow Diamond Tinted Lip Oil

glow global ambassador program

4 videos

Why it worked

The video leverages a visually appealing unboxing experience and highlights a unique selling proposition (a diamond in the lip oil) to create intrigue and desire.

Summary

The video showcases the Glow Diamond Tinted Lip Oil, presented in luxurious packaging. The product is highlighted for its formulation and the inclusion of a diamond.

Structure

1Unboxing the lip oil packaging
2Revealing the lip oil bottle
3Close-up of the lip oil with diamond detail
4Showing the brand name 'glow'

Product placement

glow: it ACTS - it is the brand name of the lip oil being presented. Removing it would change what happens in the video.

Original caption

our diamond tinted lip oil is finally launching globally on 7/10 💎 formulated with panthenol, ceramides NP, and triple hyaluronic acid. this is just just a lip oil, it’s a lip treatment ✨ #glow #diamondtintedlipoil #tintedlipoil #lipoil