What do you mean, why is it free?

@freewater.io

938.2K followers · usually 10.8K views a post

Views

201.5K

Likes

8.5K

Comments

91

Shares

512

Selling · Other Product

FreeWaterseen in 14 videos →https://www.freewater.io ↗

Why it worked

The video uses a relatable 'good vs. evil' character skit to explain a unique business model, making the educational content entertaining and shareable.

Summary

A creator plays two characters, a greedy CEO and a representative of FreeWater, to explain how the company provides free water by selling ad space on the bottles. The skit highlights the company's mission to provide free water while also donating to charity.

Structure

1The creator introduces the concept of free water.
2The creator portrays a greedy CEO criticizing the free model.
3The creator explains the ad-supported business model.
4The creator emphasizes the charitable aspect of the product.
5The CEO character expresses frustration at the competition.

Product placement

The creator is holding a bottle of FreeWater throughout the video, showing the branding and the QR code on the packaging.

Original caption

Nestle … #freewater #free #water #fyp #nestle

More from @freewater.io

Their other posts in the index, biggest breakout first.

On-screen text

What do you mean, why is it free?

Transcript

What do you mean, why is it free? It's free because it's paid for by the ads on the packaging. Look, I'm the CEO of Nestle. Water should be sold for as much money as possible and it's definitely not a human right. I really don't like this. Water is a human right and it's actually donates 10 cents to charity with every bottle. So wait a minute, what you're saying is it's free, which I don't like, and you're helping people that don't have water get water. That's really bad for my business. I don't want those people to get water because