What do you mean, why is it free?

@freewater.io

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SoundTikTok sound · Gymnopédie No.1 / Erik Satie(884659)

Promoted product

FreeWaterfreewater.io

FreeWater is paid for by ads and each water donates ten cents to fight the global water crisis.

14 videos

Why it worked

The video uses a relatable 'good vs. evil' character skit to explain a unique business model, making the educational content entertaining and shareable.

Summary

A creator plays two characters, a greedy CEO and a representative of FreeWater, to explain how the company provides free water by selling ad space on the bottles. The skit highlights the company's mission to provide free water while also donating to charity.

Structure

1The creator introduces the concept of free water.
2The creator portrays a greedy CEO criticizing the free model.
3The creator explains the ad-supported business model.
4

Original caption

Nestle … #freewater #free #water #fyp #nestle

More from @freewater.io

Product placement

The creator is holding a bottle of FreeWater throughout the video, showing the branding and the QR code on the packaging.

On-screen text

What do you mean, why is it free?

Transcript

What do you mean, why is it free? It's free because it's paid for by the ads on the packaging. Look, I'm the CEO of Nestle. Water should be sold for as much money as possible and it's definitely not a human right. I really don't like this. Water is a human right and it's actually donates 10 cents to charity with every bottle. So wait a minute, what you're saying is it's free, which I don't like, and you're helping people that don't have water get water. That's really bad for my business. I don't want those people to get water because