Why it worked
The video uses a highly relatable 'no one:' meme format to tap into the common behavior of shopping at specific brands while traveling, making the brand promotion feel like a personal lifestyle update.
Summary
A creator shows off a haul of clothing items she just purchased from a Brandy Melville store. She displays several pieces of clothing, including pants and tops, to the camera.
Structure
- 1Creator stands in front of a Brandy Melville store
- 2Creator pulls items out of a shopping bag
- 3Creator holds up each clothing item to show the camera
Product placement
Brandy Melville clothing items are shown throughout the video.
On-screen text
no one:
me the second i land in another city: