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Hook
I don't think I've ever seen so
@theglownarrative
539.6K followers · usually 76.5K views a post
Views
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39.0K
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Why it worked
The video likely resonated with viewers who are also concerned about the ethical practices of beauty brands, tapping into a shared sentiment of disappointment and a desire for accountability.
Summary
The creator expresses concern over the number of beauty brands recently getting canceled. She urges brands to improve their practices, stating that the situation is becoming "insane."
Structure
- 1Introduction of concern about beauty brands
- 2Mention of multiple brands being canceled
- 3Plea for brands to improve
- 4Statement about the situation being insane
On-screen text
I don't think I've ever seen so
many beauty brands getting
canceled in such a short
time... brands please do better
this is getting insane
Original caption
Naturium, Tarte, the list goes on… it’s just disappointment after disappointment recently #beauty #beautybrands
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