If you live in New York City and you feel like you're not being paid enough

@jasmineyourmoneyfriend

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Why it worked

The video taps into a common desire for higher income, particularly in expensive cities like NYC, and offers a concrete, actionable solution by suggesting a pivot to the lucrative tech industry, leveraging a widely used platform like LinkedIn for job searching.

Summary

The creator suggests that if you're not earning enough in New York City and money is a primary goal, consider switching to a tech industry role. They recommend searching for your current job title on LinkedIn within tech companies, as these companies often offer significantly higher salaries for comparable positions.

Structure

1Problem: low pay in NYC
2Solution: switch to tech
3Action: search job title on LinkedIn
4Reason: tech companies pay more
5Benefit: higher salary

Product placement

LinkedIn: it is a professional networking platform where users can find jobs, connect with colleagues, and build their professional brand. It ACTS as a job search platform. Removing it would change what happens in the video.

Original caption

also goes for brand partnerships -> tech companies have a way bigger marketing budget #income #nyc #salary #moneygoals

More from @jasmineyourmoneyfriend

On-screen text

switching industries could be the answer

Transcript

If you live in New York City and you feel like you're not being paid enough and like money is your main goal and you don't currently work in tech, I highly, highly recommend take your job title, copy it and put it into LinkedIn and search for that role at tech companies. The amount of money that tech companies have, to pay for very similar roles that every other industry has, marketing positions, operations positions is crazy. I'm not saying like money's the most important thing, but if you feel like money is tight, see if you can do that position at another company.