The video leverages a popular artist (Noah Kahan) and a desirable location (Fenway Park) to create a sense of discovery and exclusivity around a free promotional item. The "found" aspect and the visual appeal of the branded merchandise likely drove engagement.
Summary
The video shows a person finding and receiving a free Noah Kahan branded Culture Pop soda and keychain while walking around Fenway. It then shows a close-up of the soda and keychain, followed by a shot of many keychains and then a display of Culture Pop sodas.
Structure
1Walking around Fenway and finding a free Noah Kahan soda and keychain
2Close-up of the soda with the keychain attached
3Showing a box full of the keychains
4Display of Culture Pop sodas
Product placement
The video prominently features Culture Pop soda cans and keychains branded with Noah Kahan's name and imagery. The creator receives a free soda and keychain, and the video shows a large quantity of these items available.
Original caption
whether you won or lost the Ticketmaster war, come check out our pop-up for free soda, a keychain, and some other goodies 🫶🥤❣️ #culturepopsoda #noahkahan #fenway #fenwaypark #noahkahanmusic
More from @drinkculturepop
Their other posts in the index, biggest breakout first.
On-screen text
POV: was walking around Fenway and found a free Noah Kahan soda and keychain 🍒🥤
SOLD OUT
REFRESHINGLY REAL
FIZZYHEAD
SADIE
Culture Pop Soda
BLACK CHERRY