The video works because it taps into the popular 'haul' trend, showcasing relatable everyday purchases from a widely recognized retailer. The creator's enthusiastic and authentic presentation, combined with specific product recommendations and personal anecdotes, creates a sense of connection and trust with the audience, encouraging them to consider similar purchases.
Summary
The creator shares a Target haul, showcasing a variety of items including snacks, skincare, haircare, household essentials, and clothing. She highlights specific products she enjoys, such as Jesse & Ben's sweet potato fries, Byoma face mist, and HU chocolate, while also mentioning practical purchases like laundry detergent and parchment paper. The haul concludes with a new pajama set, a staple purchase for the creator during her Target trips.
Structure
1Introduction and overview of the haul
2Showcasing snacks and food items
3Highlighting skincare and haircare products
Original caption
Target Haul!!🤍🤍 Absolutely no theme to my cart today hehe #targethaul #target #haul #skincare #haircare @target @OGX Beauty @jesseandbens @Dove Beauty & Personal Care @byoma
More from @melanierazz_
More breakout videos from this creator.
4Displaying household essentials
5Revealing a new pajama set
6Concluding remarks on the haul
Product placement
Target: ACTS - a retail store where the creator shops and purchases items. Removing it would change the context of the haul. Jesse & Ben's: ACTS - the brand of sweet potato fries the creator is showing and recommending. Removing it would mean the creator is not showing this specific product. Dove: ACTS - the brand of deodorant the creator is showing and recommending. Removing it would mean the creator is not showing this specific product. Byoma: ACTS - the brand of face mist and moisturizer the creator is showing and recommending. Removing it would mean the creator is not showing these specific products. HU: ACTS - the brand of chocolate the creator is showing and recommending. Removing it would mean the creator is not showing this specific product. OGE: ACTS - the brand of hair care product the creator is showing and recommending. Removing it would mean the creator is not showing this specific product. Blueline: ACTS - the brand of cleansing oil and cleanser the creator is showing and recommending. Removing it would mean the creator is not showing these specific products. Sunday 2 in 1 Vitamin Mist & Hair Perfume: ACTS - the product the creator is showing and recommending. Removing it would mean the creator is not showing this specific product. Everspring: ACTS - the brand of laundry detergent the creator is showing. Removing it would mean the creator is not showing this specific product. Target (brand): ACTS - the brand of parchment paper and aluminum foil the creator is showing. Removing it would mean the creator is not showing these specific products. Target (brand): ACTS - the brand of the pajama set the creator is showing and recommending. Removing it would mean the creator is not showing this specific product.
On-screen text
Target Haul!
(No theme to my cart today hehe)
Transcript
Target Haul!
(No theme to my cart today hehe)
I just went to Target so I thought I would do a little bit of a haul. We have some snacks, we have some food, we have some skincare, haircare. We got everything in here. Little household stuff. Starting so strong. We have Jesse & Ben's sweet potato fries, the sweet potato fries are our favorites. Sweet potato fries, beef tallow and sea salt. These are freaking awesome and whenever I see them, I make sure to stock up because they're never on the shelves. So we have some plain Greek yogurt. Chomp stick. Always we go through these like crazy. My favorite flavor of HU chocolate. It's the hazelnut butter one. It gives like Dubai chocolate. This one's milk chocolate also. So good. Probably shouldn't have bought two. I restocked on the Byoma balancing face mist. I absolutely love this stuff. I get out of the shower, face is wet, spray it on. What do they call it? Skin plumping. That's what it is. I needed a new everyday moisturizer so I got the Byoma moisturizing rich cream. I used to use this, used to love it. Don't know why I stopped. We have Dove deodorant spray for everyday use and then this will be in my gym bag. I can't do aluminum free. Like I tried it. Never will go back. I love aluminum free. Like I tried it. Never will go back. I love aluminum. I'm sorry, okay? I'm sorry. Okay. Pre-cool cleansing oil. This has lasted me a very long time and it works super, super well. Then this is the pre-cool cleanser. Glenszer. Non-drying glycerin cleanser. I tried the specific just glycerin one, but this one has arginine, oat and aloe. And I feel like that is pretty soothing for the summer. Haircare. I needed a leave-in conditioner that was not going to weigh my hair down. And this said that this works on even the finest of hairs. And I am giving fine hair. I used the OGX plump emulsion collagen and marula oil. That's safe. Fancy. I love the sprayer too. We're gonna give her a whirl. Then, this was not in the plans, but this is Sunday 2 in 1 Vitamin Mist & Hair Perfume. Okay? It also says that it nourishes your hair with biotin, niacinamide and panthenol. What got me is that it smells exactly like Sol de Janeiro 62. And that's what I've been wearing. So I was like, we gotta do it. It's identical. Laundry detergent. Dishwasher pods. Parchment paper and aluminum foil. Very excited for stuff over here. I needed a new loofah, but I call it a poof. Mario said that he puts these in the wash and just washes them. Does anybody do that? Because I'm very curious. The way he explained it to me, it makes sense. But I just buy a new one. Do you guys wash your loofahs? I need to know that. And then one thing about me, I cannot go to Target without buying a pajama set. That color was giving. Like, is this not going to be so cute? Basic top and then some basic bottoms. I just love feeling like I'm not wearing pajamas. That was giving that. Very random haul, but stuff we needed. You needed it, right? You always say that when you go to Target. We needed it.
