#MaggiPartner Crispy, creamy crab rangoon wonton cups

@hermanathome

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SoundTikTok sound · original sound - hermanathome

Promoted product

Maggi Sweet Chili Sauce

Why it worked

The video leverages a popular, easy-to-make appetizer with a clear demonstration of how a specific product, Maggi Sweet Chili Sauce, enhances the dish, making it relatable and desirable for home cooks.

Summary

The creator demonstrates how to make crab rangoon wonton cups, highlighting the use of Maggi Sweet Chili Sauce as a key ingredient and dipping sauce. The video showcases the preparation of the filling and the baking process, followed by the creation of a complementary sweet chili sauce.

Structure

1Showcasing crab rangoon wonton cups
2Introducing Maggi Sweet Chili Sauce as a partner ingredient
3Preparing the wonton cup filling
4Baking the wonton cups
5Making the sweet chili sauce

Original caption

#MaggiPartner Crispy, creamy crab rangoon wonton cups + @maggi sweet chili sauce. Recipe in bio!

More from @hermanathome

Product placement

Maggi Sweet Chili Sauce: This is a sauce used as a key ingredient in the filling and as a dipping sauce for the wonton cups. It is shown in a bottle and its use is demonstrated. Removing it would change the recipe and flavor profile. Maggi: This is the brand name of the Sweet Chili Sauce. It appears on the bottle. Removing it would not change the video's content, but it would remove brand identification.

Call to action

grab a bottle of Maggi sweet chili sauce at a store near you and enjoy!

On-screen text

#MaggiPartner I'VE BEEN OBSESSED RANGOON WONTON CUPS EXCITED TO PARTNER WITH MAGGI TO WOW, THERE'S ALWAYS MAGGI IN MY FAMILY'S PANTRY, DOES BRING THE TO YOUR TABLE. MAKE THE FILLING IMITATION CRAB, CREAM CHEESE, MOZZARELLA CHEESE, GARLIC, GREEN ONIONS, SOY SAUCE, SWEET CHILLI SAUCE, CHILLI CRISP, AND LIME JUICE AND GRAB A BOTTLE OF MAGGI SWEET A STORE NEAR YOU AND ENJOY!

Transcript

I've been obsessed with these crab rangoon wonton cups because they are insanely good. And I'm so excited to partner with Maggi to make this sweet chili crisp sauce. Wow, there's always Maggi in my family's pantry, it does bring the taste of home to your table. Make the filling by combining imitation crab, cream cheese, mozzarella cheese, garlic, green onions, soy sauce, sriracha and a bunch of seasonings. Add the filling to the wonton cups, then bake in the oven until golden and bubbly. Now make the sweet chili sauce by combining sweet chili crisp and lime juice and mix well. Grab a bottle of Maggi sweet chili sauce at a store near you and enjoy!