Why it worked
The video leverages the high-value celebrity association of Noah Kahan to create a 'surprising' and shareable moment around the brand, making the product feel like a natural part of an exclusive fan experience.
Summary
A video shows singer Noah Kahan handing out free cans of Culture Pop Soda to fans from a branded pop-up stand. The fans are excited to receive the drinks and take photos with the artist.
Structure
- 1Fans approach the soda stand
- 2Noah Kahan hands out cans
- 3Fans interact and take photos
- 4Noah Kahan jokes about the soda flavor
Product placement
Culture Pop Soda cans are being handed out by Noah Kahan from a branded stand.
On-screen text
came for the free soda... left meeting Noah Kahan
that tastes fizzy, folksy, witty, tasty & gutsy