Why it worked
The post resonated by challenging societal norms around consumerism and offering practical, relatable advice on financial management. It tapped into a growing desire for financial independence and a rejection of 'keeping up with the Joneses' culture.
Summary
This photo post challenges the idea of constant overconsumption, advocating for budgeting, saving, and making do with existing possessions. The creator shares personal anecdotes about avoiding debt, buying second-hand, and prioritizing financial stability over keeping up with trends.
Structure
- 1Introduction to overconsumption and its normalization
- 2Creator's personal journey from debt to savings
- 3Challenging consumerism in fashion, housing, and dining
- 4Advocating for mindful spending and saving
- 5Encouraging viewers to budget and normalize normal spending habits
Call to action
Follow along if you want to get better with money without the financial jargon!
On-screen text
LOBSTER ROLL
£25
I genuinely believe overconsumption is keeping more people broke than they realise... and it's become so normal that we don't even notice it anymore 💸
If you're new here .. hi!
I'm Amie 👋
I'm from Glasgow and I create content on all things budgeting and positive influencing 💰
I was a former teen mum flung in at the deep end. I went from £5k debt to £5k savings.
I've learned a lot along the way and am still growing ☕️
Follow along if you want to get better with money without the financial jargon!
I love going to the gym but my gym clothes are all years old.
You don't need to constantly buy new activewear from that new brand that everyone is wearing.
Years old clothes that you still own are absolutely fine. I wear the same gym clothes every week and nobody in any of my classes gives a F.
We've kept the same house I bought in 2017 when I was 23.
I'm glad I didn't fall into the trap of buying a bigger house. The thought of having a crippling mortgage in this economy sends me over the edge.
Ours is £250 a month and we are 10 years into it 🫶
You don't need to go to that new fancy restaurant or bar and spend £200 on a meal and a few drinks. A night out for us these days is a pint and slice of pizza down the local pub
I used to get sucked into going to fancy restaurants or trendy cocktail bars because it would look nice to post pictures. The reality was we would be £200 lighter for a meal and a few drinks. Is it worth it? No.
Let's be honest, the atmosphere in these places is usually rubbish, the local pub is much more vibe-y 🍻
The water bottle you have is absolutely fine and you don't need another one!
I'm so glad I never bought a Stanley, the dupe I had didn't fit in my car, honestly it was such a waste of money 😂
This one is broke in two places at the top but it still works absolutely fine and I don't want to replace it.
Ariel is also my absolute fave ❤️❤️
I bought this car in 2021, it's now 7 years old and I absolutely love her.
I don't feel pressured to upgrade and when the time comes that I will need a new one I will buy second hand again.
You don't need to fork out a massive car finance payment to keep up with the neighbours.
It's become so normalised to 'level up' your life and overspend at every opportunity.
I'm no longer getting sucked into spending my hard earned money to keep up with trends.
..& instead building a life that I actually want.
Save if you are ready to get out of debt, learn to budget & normalise the normal 🫶