One of my favorite things about being a proud Canadian business owner is how ride or die Canadians are with supporting local businesses.

@brett.tech

925.5K followers · usually 13.8K views a post

Views

543.6K

Likes

337

Comments

5

Shares

9

SoundTikTok sound · Saturday

Promoted product

.CA domainhttps://www.cira.ca/en/choose-canada ↗

Why it worked

The video uses a relatable, high-energy persona and a clear, problem-solution narrative that addresses specific pain points for Canadian business owners, making the product feel like an essential upgrade.

Summary

The creator explains the benefits of using a .CA domain for Canadian businesses to increase local engagement and simplify cross-border shipping concerns. He demonstrates how easy it is to set up a redirect to an existing website using the CIRA platform.

Structure

1Identify the problem of communicating Canadian business identity
2Introduce the .CA domain as the solution
3Explain the benefits of local domain usage
4Demonstrate the simple setup process
5Provide a call to action to visit choose.ca

Product placement

The .CA domain and the CIRA website (choose.ca) are the central focus of the video.

Call to action

Check out choose.ca to learn more about the value of a .CA domain and secure yours today.

Original caption

Nothing says “LOUD AND PROUD CANADIAN" like a .CA domain. Honestly with how easy it was to set up I wish I got mine sooner @CIRA #SmallBusiness #canadabusiness #canadasmallbusiness #canada #ad

More from @brett.tech

On-screen text

one of my favorite things about being a proud Canadian business owner is how ride or die Canadians are with supporting local businesses. but unless I'm literally waving a flag or drinking maple syrup it can be hard to communicate my business is proudly Canadian. that was until I got a .CA domain. right away I noticed a huge uptick in Canadian engagement. it's basically like having signs pointing at your website at all times saying hey you're not gonna have all these shipping and customs problems and the price is gonna be in Canadian dollars without having to do any conversion. and it is comically easy to set up. You don't even need to change any settings on your existing website just go to choose.ca then you find your new .CA domain name. they make this really easy. then in the settings you simply take your new .CA domain and have it redirect to your existing website. that way you keep your previous site live while still being able to front face your .CA domain to your customers. and just like that in a matter of minutes our .CA domain is up and running. and when you're ready it's just a few more clicks to move everything fully over to your .CA domain. with how complicated shipping over the border has gotten switching to a .CA domain to broadcast my Canadian presence has been a game changer. A .CA shows you're Canadian, eh. See if your domain name is available as a .CA. What can I do with a .CA? Host a website or build an online store Create your own .CA email address to learn more and secure yours today.

Transcript

One of my favorite things about being a proud Canadian business owner is how ride or die Canadians are with supporting local businesses. But unless I'm literally waving a flag or drinking maple syrup it can be hard to communicate my business is proudly Canadian. That was until I got a .CA domain. Right away I noticed a huge uptick in Canadian engagement. It's basically like having signs pointing at your website at all times saying hey you're not gonna have all these shipping and customs problems and the price is gonna be in Canadian dollars without having to do any conversion. And it is comically easy to set up. You don't even need to change any settings on your existing website. Just go to choose.ca then you find your new .CA domain name. They make this really easy. Then in the settings you simply take your new .CA domain and have it redirect to your existing website. That way you keep your previous site live while still being able to front face your .CA domain to your customers. And just like that in a matter of minutes our .CA domain is up and running. And when you're ready it's just a few more clicks to move everything fully over to your .CA domain. With how complicated shipping over the border has gotten switching to a .CA domain to broadcast my Canadian presence has been a game changer. Check out choose.ca to learn more about the value of a .CA domain and secure yours today. You'll thank me later.