did you know you can just....

@plantbasedmace

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SoundTikTok sound · original sound - plantbasedmace

Promoted product

Grillo's Pickles Spears Classic Dill

Grillo’s Pickles started in 2008 selling pickles out of a wooden cart in downtown Boston. Now available nationwide, from the garden to your fridge.

Why it worked

The video leverages a common food waste reduction hack (using pickle juice) and applies it to a popular plant-based protein (tofu), making it relatable and inspiring for a vegan audience. The clear demonstration and direct question encourage engagement.

Summary

This video demonstrates how to use pickle juice as a marinade for tofu. The creator shows cutting tofu, marinating it in Grillo's Pickles juice, and suggests breading and frying or baking it for a flavorful meal.

Structure

1Cutting tofu
2Marinating tofu in pickle juice
3Showing the pickle jar
4Suggesting cooking methods
5

Original caption

Don’t throw away your pickle juice!! It makes for one of the best tofu marinades! After a few days or even overnight, you can bread and fry or bake your pickled tofu and it has THE BEST flavour!! Have you tried this??

More from @plantbasedmace

Product placement

Grillo's Pickles Spears Classic Dill: ACTS - used to marinate tofu, making it flavorful. Removing it would change the recipe and flavor profile of the tofu. Grillo's Pickles Spears Classic Dill logo: APPEARS - part of the product packaging, visible on the container. Removing it would not change what happens in the video.

Call to action

Have you tried this??

On-screen text

did you know you can just....

Transcript

Don’t throw away your pickle juice!! It makes for one of the best tofu marinades! After a few days or even overnight, you can bread and fry or bake your pickled tofu and it has THE BEST flavour!! Have you tried this??