Hook

Guys, this guy just got hit with the wife objection when I thought it was going to be a letdown and I still sold him. It's really easy. What I asked him is I said, hey man, does your wife like the bugs? He said no. And I said, look, that's exactly why I'm here. A lot of men want to talk to the wife, make sure she's okay with it. But at the end of the day, she doesn't care. All she wants is for the bugs to be gone so she can enjoy her home peacefully and she doesn't have ants or earwigs crawling through the sink. And he said, yeah, that makes a lot of sense. And I said, look, let me make it a no-brainer for you. I know the wife's gonna love it and she's gonna be so happy that you did something for the property. Can you just make sure you keep this between me and you? Yeah. Keep it between us. Then I said, do him as I said, perfect. What I'll do, gave him a price drop, hit him with a sound fair? And he said, yeah, let's do it. That's how you do it, guys. That's that easy.
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