BEIS 'WEEKENDER' BAG REBRAND

@nogood.io

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SoundTikTok sound · original sound - nogood.io

Promoted product

Béis Weekender bag

Our weekend bags are crafted with a separate bottom compartment, trolley pass-through, padded laptop sleeve, removable shoulder strap, key leash & more. As a carryall for a weekend trip or secured onto your suitcase handle as your carry-on bag, our Weekender bags truly do it all.

2 videos2 creators

Why it worked

The video effectively uses a 'reacts to mean comments' format, which is popular on TikTok, to address customer complaints directly and transparently. By involving the founder and showcasing the brand's response and product improvements, it builds trust and engagement.

Summary

This video discusses the Beis Weekender bag, highlighting its history, customer feedback, and the brand's response to criticism. It showcases how Beis used customer feedback and a multi-part TikTok campaign to address issues and promote their renovated product.

Structure

1Introduction of the Beis Weekender bag and its history
2Customer complaints about the bag's design and functionality
3

Original caption

Shay Mitchell admitted her Beis Weekender bag…sucks🫢 #beis #beisweekender #shaymitchell #marketing #travel @Shay Mitchell @BÉIS

More from @nogood.io

Product placement

The video prominently features the Béis Weekender bag, showing different colors and models. It also includes clips of the founder, Shay Mitchell, and other individuals interacting with the bag and discussing its features and customer feedback.

On-screen text

BEIS 'WEEKENDER' BAG REBRAND MITCHELL this is the new Weekender BAGS BEIS PROOF OF CONCEPT OVER The first Weekender ever sold. Acquired by Chloe Flower, October 17, 2018. Before millions of travelers, there was one. SINCE 2018 By the one and only, Miss Chloe Flower. IT BAG I've got one complaint and one complaint only when it comes to Beis suitcases ALMOST KEPT DEINFLUENCING YOU FROM THE BEIS WEEKENDER PROBLEMS PUBLICLY AND DO NOT BUY BEIS DONT WASTE YOUR MONEY FELT TO DO NOT BUY BEIS DONT WASTE YOUR MONEY YOU CUSTOMERS Customers weren't quite about it INTRODUCING THE BEIS WEEKENDER SO HERSELF SHAY WHERE COMPLAINTS MOST TO SILENCE APOLOGY HESITANT BUT DISCOMFORT OWN TESTAMENT VALUE IT'S HAPPENS Lots of photo areas. AND OPERATING CONSTRUCTIVE COMMENTS OF JUST BUT INCORPORATED CAMPAIGN REDESIGN THREE PERFECT USING INFLUENCE CONTENT CROSS COMPANIES WANTING AND BY PRODUCTS CREATED THAT CUSTOMERS TEST THEIR COMPARE AGAINST TRADE 20% WHOLE HONEST TURN VIRAL COMPLAINT BRAND MOMENT

Transcript

Shay Mitchell admitted her Beis Weekender bag…sucks🫢 This is the new Weekender Bags Shay Mitchell This is the new Weekender Bags Beis Proof of concept Over The first Weekender ever sold. Acquired by Chloe Flower, October 17, 2018. Before millions of travelers, there was one. Since 2018 By the one and only, Miss Chloe Flower. It Bag I've got one complaint and one complaint only when it comes to Beis suitcases Almost Kept Deinfluencing you from the Beis Weekender Problems Publicly And Do not buy Beis, don't waste your money Felt To Do not buy Beis, don't waste your money You Customers Customers weren't quite about it Introducing the BEIS Weekender So Herself Shay Where Complaints Most To Silence Apology Hesitant But Discomfort Own Testament Value It's Happens Lots of photo areas. And Operating Constructive Comments Of Just But Incorporated Campaign Redesign Three Perfect Using Influence Content Cross Companies Wanting And By Products Created That Customers Test Their Compare Against Trade 20% Whole Honest Turn Viral complaint Brand moment