Tinashe plays Shoreline Mafia at her surprise DJ set at Perry's Beach Club

@cocomocoe

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SoundTikTok sound · original sound - cocomocoe

Promoted product

Pop Star

Why it worked

The video leverages the popularity of a well-known artist in a casual, high-energy setting, making the promotional message feel like a natural extension of the content.

Summary

Tinashe performs a surprise DJ set at Perry's Beach Club, playing a track by Shoreline Mafia. The video captures her dancing and interacting with the crowd during the event.

Structure

1Tinashe DJing at a beach club
2Crowd watching the performance
3Tinashe dancing to the music
4Call to action in the caption

Product placement

The video promotes Tinashe's upcoming album 'Pop Star' via the caption.

Call to action

Presave “Pop Star” the album for good luck

On-screen text

Tinashe plays Shoreline Mafia at her surprise DJ set at Perry's Beach Club

Original caption

Presave “Pop Star” the album for good luck 🍀 Reppin the west coast @Tinashe #tinashe #shorelinemafia #nobrokeboys #popstar

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Transcript

I'm a real white nigga, I'm a real white nigga. Need a blue face hundreds, I'm feeling like I got a set. If your bitch ain't going, I'm tripping, she got a set. I'm a real white nigga, I'm a real white nigga. Need a blue face hundreds, I'm feeling like I got a set. If your bitch ain't going, I'm tripping, she got a set.