I can't believe more people aren't talking about this,

@cocomocoe

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SoundTikTok sound · Crash Out

Promoted product

Perry's Beach Club

Why it worked

The video likely performed well due to its focus on a novel and exciting venue in a popular city (LA's first beach club), the inclusion of a celebrity performance (Tinashe), and the aspirational yet accessible nature of the venue, appealing to a broad audience interested in nightlife and entertainment.

Summary

The video showcases Perry's Beach Club, Los Angeles's first beach club, located in the Santa Monica area. The creator highlights that while many events are free, VIP areas and cabanas are available. They also mention that Tinashe performed there recently to promote her new song 'Crash Out'.

Structure

1Introduction to LA's first beach club
2Location and ambiance of Perry's Beach Club
3Tinashe's performance and song promotion
4Description of seating and VIP options
5

Original caption

Why did it take La so long to create its first-ever beach club 🌴 Saw @Tinashe perform last night at Perry’s #losangelesthingstodo #santamonica #tinashe #lanightlife

More from @cocomocoe

Product placement

The video prominently features Perry's Beach Club, showing its exterior, interior seating areas, and a performance stage. It also mentions Tinashe performing there and promoting her song 'Crash Out'.

Call to action

Let me know if you guys have ever been.

On-screen text

I can't believe more people aren't talking about this, but Los Angeles has its first ever beach club. Thank god. Okay. It's kind of by, like, bungalow down on the beach in that, like, Santa Monica area. And I went last night, and you guys. Tinashe came out and performed, like, only in Los Angeles. She was promoting a new song called Crash Out. But we went, and if you wanna, like, sit down, most events are free, but if you wanna sit down, VIP areas. You can even get a little cabana. Let me know if you guys have ever been. It's called Perry's Beach Club.

Transcript

I can't believe more people aren't talking about this, but Los Angeles has its first ever beach club. Thank god. Okay. It's kind of by, like, bungalow down on the beach in that, like, Santa Monica area. And I went last night, and you guys. Tinashe came out and performed, like, only in Los Angeles. She was promoting a new song called Crash Out. But we went, and if you wanna, like, sit down, most events are free, but if you wanna sit down, they have, like, VIP areas. You can even get a little cabana. Let me know if you guys have ever been. It's called Perry's Beach Club.