NOTHING TO SEE

@transformationprincess

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SoundTikTok sound · original sound - transformationprincess

Promoted product

Codex Micro

Discover the Supply Co. × Work Louder kbd-1.0 Codex micro, an exclusive collaboration combining thoughtful design, premium craftsmanship, and AI inspiration.

2 videos2 creators

Why it worked

The video leverages a dramatic and timely news event (OpenAI being sued by Apple) to discuss a new product release, creating intrigue and a sense of urgency around the content.

Summary

OpenAI has released a $230 keyboard called the Codex Micro, designed as an agent command center for users of their Codex AI product. This release coincides with Apple suing OpenAI for alleged trade secret theft, creating a dramatic and almost reality-TV-like situation.

Structure

1OpenAI releases new hardware
2Apple is suing OpenAI
3Description of the Codex Micro keyboard
4The keyboard's features and purpose

Original caption

The DRAMA! The movie that is gonna come out of this lawsuit and all of the things surrounding it will probably be a really good watch no matter how the lawsuit plays out 😂 ##openai##apple##codex##codexmicro##applelawsuit

More from @transformationprincess

Product placement

OpenAI: ACTS - it is the company that released the Codex Micro keyboard. Removing it would change what happens in the video. Codex: ACTS - it is the AI product for which the Codex Micro keyboard is designed. Removing it would change what happens in the video. Apple: ACTS - it is the company suing OpenAI. Removing it would change what happens in the video. Codex Micro: ACTS - it is the product being discussed and described. Removing it would change what happens in the video. TechCrunch (logo): APPEARS - it is a logo in the corner of the screen. Removing it would not change what happens in the video.

On-screen text

NOTHING TO SEE APPL- I MEAN, OPEN A.I. JUST RELEASED THEIR FIRST EVER HARDWARE PRODUCT. MIGHT BE GETTING SUED BY APPLE FOR STEALING TRADE SECRETS SPECIFICALLY TIED TO HARDWARE, THEY'RE NOT INTERESTED IN ANYBODY ELSE'S TRADE SECRETS OR PACKAGING OR MARKETING OR ANYTHING OF THE LIKE. THEY'VE GOT THEIR OWN REALLY UNIQUE IDEAS. THE CODEX MICRO IS A TINY LIGHT UP KEYBOARD PROPOSED AS AN AGENT COMMAND CENTRE FOR PEOPLE THAT ARE USING OPEN A.I.'S CODEX PRODUCT. KEYBOARD ITSELF HAS CUSTOMISABLE KEYS. IT HAS LIKE A LITTLE JOYSTICK THING TO LAUNCH COMMON WORKFLOWS. AND THEN IT THE ABILITY TO THROTTLE UP OR DOWN REASONING THAT'S GOING TO A SPECIFIC AGENT. NOW, OBVIOUSLY THIS PRODUCT DOESN'T OR FEEL LIKE WHAT WE'RE USED TO CONSUMING FROM BUT THIS PACKAGING OF THE RELEASE BEING THE SAME WEEK THAT APPLE ISSUED THEIR LAWSUIT, IT FEELS A LIKE WATCHING A REALITY TV SHOW TIED TO RACE. THOSE OF YOU CODEX, IS THIS SOMETHING THAT YOU WOULD SEE ACTUALLY BEING HELPFUL TO MANAGE THAT? AND WOULD THIS WOULD BUY TO BECOME YOUR COMMAND CENTRE

Transcript

Nothing to see here folks. Appl- I mean, OpenAI just released their first ever hardware product. Might be getting sued by Apple for stealing trade secrets specifically tied to hardware, they're not interested in anybody else's trade secrets or packaging or marketing or anything of the like. They've got their own really unique ideas. The Codex Micro is a tiny light up keyboard proposed as an agent command centre for people that are using OpenAI's Codex product. Keyboard itself has customizable keys. It has like a little joystick thing to launch common workflows. And then it the ability to throttle up or down reasoning that's going to a specific agent. Now, obviously this product doesn't or feel like what we're used to consuming from. But this packaging of the release being the same week that Apple issued their lawsuit, it feels a like watching a reality TV show tied to race. Those of you Codex, is this something that you would see actually being helpful to manage that? And would this would buy to become your command centre?