how it felt when we created our hypochlorous acid spray to solve all your skincare needs

@tower28beauty

418.9K followers · usually 6.5K views a post

Views

20.0K

Likes

1.7K

Comments

219

Shares

67

SoundTikTok sound · original sound - sonicallygifted

Promoted product

Tower 28 SOS Spray

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

3 videos

Why it worked

The video uses a creative and engaging visual of a product costume to represent the feeling of product creation. This playful approach makes the brand memorable and shareable.

Summary

A person in a Tower 28 SOS spray costume dances and expresses the feeling of creating the product to solve skincare needs. The video highlights the brand's hypochlorous acid spray.

Structure

1Introduction of the feeling of creating the product
2Person in costume dances
3Visuals of the product and brand
4Concluding statement about solving skincare needs

Original caption

no pen 🖊️ no paper 📄 just sos 🆘 #tower28 #tower28beauty #sosspray #beautymarketing

More from @tower28beauty

Product placement

Tower 28 (brand): Appears as a costume and on shelves. Its SOS spray is the subject of the video. Removing it would change the video's topic. Tower 28 Beauty (brand): Appears as the creator's name and on shelves. Its SOS spray is the subject of the video. Removing it would change the video's topic. SOS spray (product): The subject of the video, presented as a costume. Removing it would change the video's topic.