F***, Marry, Kill:

@innisfreeusa

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SoundTikTok sound · original sound - innisfreeusa

Promoted product

Innisfree Sunscreen Serum

We blend nature and science into clean, cruelty-free Korean skincare. Explore PETA-certified, eco-friendly formulas designed for every day brighter skin.

2 videos

Why it worked

The video uses a popular and engaging game format ('F***, Marry, Kill') to discuss relatable pain points with sunscreen, making the introduction of a superior product feel organic and entertaining.

Summary

The video presents a "F***, Marry, Kill" game related to sunscreen attributes like white cast, oily finish, and stinging eyes. It culminates in a playful proposal to Innisfree Sunscreen Serum, which is presented as a desirable product.

Structure

1Introduction of the "F***, Marry, Kill" game
2Discussion of negative sunscreen attributes (white cast, oily finish, stinging eyes)
3Selection of "white cast" to marry and "oily finish" to f***, with "stinging eyes" to kill
4

Original caption

Luckily, Green Tea Sunscreen Serum SPF 47 is free of all the dealbreakers. Sending our thoughts and prayers to those still in the dating game 💚 And yes, there may be a white cast in this video... but never the sunscreen kind. #tommybrennan #somekidtommy #datingshow #streetinterview #sunscreenserum

More from @innisfreeusa

Product placement

Innisfree Sunscreen Serum: ACTS - it is presented as a product to be chosen in a 'marry' scenario, and the video culminates in a proposal to it. Removing it would change the video's outcome. Innisfree: APPEARS - it is the brand name of the promoted product and appears as a logo overlay. Removing it would not change what happens in the video.

Call to action

To a lifetime with Innisfree Sunscreen Serum.

On-screen text

F***, Marry, Kill: Kill 'stings your eyes.' F*** 'oily finish' because- come on. I guess I'm marrying 'white cast.' Even though I don't know what that is. It's when they picked me to shoot this. Kill 'sting the eyes.' Marry the 'white cast.' And f*** the 'oily finish'? 'Oily finish,' everyone just goes: "Well, obviously f***." Sunscreen. Hugh Jackman. Killing the sunscreen number one. Not what we are looking for Colleen. What if I found you a sunscreen that wasn't sticky and gross? You're gonna set me up? To a lifetime with Innisfree Sunscreen Serum. I'm going to have to say, yeah!

Transcript

Marry, Kill. White cast, oily finish, stings your eyes. Kill 'stings your eyes.' F*** 'oily finish' because- come on. I guess I'm marrying 'white cast.' Even though I don't know what that is. It's when they picked me to shoot this. Kill 'sting the eyes.' Marry the 'white cast.' And f*** the 'oily finish'? 'Oily finish,' everyone just goes: "Well, obviously f***." Sunscreen. Hugh Jackman. Killing the sunscreen number one. Not what we are looking for Colleen. What if I found you a sunscreen that wasn't sticky and gross? You're gonna set me up? To a lifetime with Innisfree Sunscreen Serum. I'm going to have to say, yeah!