Do boys wear sunscreen?

@innisfreeusa

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620.6K

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SoundTikTok sound · original sound - innisfreeusa

Promoted product

Innisfree Sunscreen Serum

We blend nature and science into clean, cruelty-free Korean skincare. Explore PETA-certified, eco-friendly formulas designed for every day brighter skin.

2 videos

Why it worked

The video uses a relatable and humorous street interview format to engage viewers. By asking a common question with a playful twist and then directly introducing a specific product in a 'commitment' framing, it creates a memorable and shareable piece of content.

Summary

The video asks men on the street if they wear sunscreen, with a playful tone and some humorous responses. It culminates in a direct question about whether they would say 'I do' to Innisfree Sunscreen Serum, to which one interviewee enthusiastically agrees.

Structure

1Asking men about sunscreen use
2Humorous responses about hygiene and multi-use products
3Transition to the specific product: Innisfree Sunscreen Serum
4

Original caption

Green Tea Sunscreen Serum provides SPF 47 protection, delivers intense hydration, and strengthens your skin barrier... not quite an 18-in-1, but that’s a bit of a hard record to beat. We still think the boys should be @Sephora, in the innisfree aisle regardless. #sunscreenserum #innisfreesunscreen #koreanspf #koreansunscreen #innisfreesunscreenserum

More from @innisfreeusa

Product placement

Innisfree Sunscreen Serum ACTS - it is applied to the face and discussed as a product that provides SPF 47 protection, hydration, and strengthens the skin barrier. Removing it would change the video's focus. Innisfree (brand) APPEARS - it is mentioned as the brand of the sunscreen serum and its logo is shown. Removing it would change the video's focus.

Call to action

Find us at sephora

On-screen text

SAY "I DO" TO: SUN SERUM Popping The Question BOYS EDITION FEAT. TOMMY BRENNAN Do boys wear sunscreen? Yeah! In the shower- Every time I took one of those. Was it with 3 in 1 body wash? It's an 18 in 1. 18! Do boys wear sunscreen? Gay boys do. Okay, well, then call me a gay boy! Do men wear sunscreen? Real men. Would you say 'I do' to Innisfree Sunscreen Serum? I love Innisfree! I love this man. He said yes, you guys! innisfree

Transcript

Do boys wear sunscreen? Not really. Were you even washing your face? Yeah! In the shower- Every time I took one of those. Was it with 3 in 1 body wash? It's an 18 in 1. 18! Do boys wear sunscreen? Gay boys do. Okay, well, then call me a gay boy! Do men wear sunscreen? Real men. Would you say 'I do' to Innisfree Sunscreen Serum? I love Innisfree! I love this man. He said yes, you guys!