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@innisfreeusa — 432x breakout selling Innisfree Green Tea Sunscreen Serum SPF 47 | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

432×Talking HeadStory Open hookHealth

Hook

I'm Tommy Brennan.

@innisfreeusa

120.1K followers · usually 1.3K views a post

Views

579.4K

Likes

311

Comments

6

Shares

18

SoundTikTok sound · original sound - innisfreeusa

Promoted product

Innisfree Green Tea Sunscreen Serum SPF 47

We blend nature and science into clean, cruelty-free Korean skincare. Explore PETA-certified, eco-friendly formulas designed for every day brighter skin.

Why it worked

The video uses a relatable and humorous approach by connecting the abstract concept of 'commitment issues' to a tangible product like sunscreen. This unexpected link creates intrigue and makes the promotion feel less like a direct advertisement and more like a creative social experiment.

Summary

A street interviewer asks people about their commitment issues and then pivots to asking if they would commit to Innisfree sunscreen. The video highlights the product as something easy to commit to, suggesting it will lead to happiness in the future.

Structure

1Introduction and question about commitment issues
2Transition to sunscreen and asking about commitment to it
3People's responses to commitment questions

Original caption

Introducing, @somekidtommy our official SPF Matchmaker 💚 We sent Tommy out on the streets of NYC to ask about your commitment issues and... let's just say Green Tea Sunscreen Serum SPF 47 might be the easiest thing on the market to commit right now. Stay tuned, because Tommy's sunscreen reign has just begun... #tommybrennan #somekidtommy #innisfreespf #innisfreesunscreen #sunscreenserum

More from @innisfreeusa

More breakout videos from this creator.

4

Direct question about committing to Innisfree

5Concluding statement about the SPF and commitment

Product placement

Innisfree (ACTS - the brand of sunscreen being discussed and promoted, its product is shown and the question is posed whether the viewer will commit to it. Removing it would change the video's topic and promotional goal.) Green Tea Sunscreen Serum SPF 47 (ACTS - the specific product being promoted, its benefits are discussed and it is presented as the thing to commit to. Removing it would change the video's topic and promotional goal.) Sephora (APPEARS - mentioned as a place where the product can be found. Removing it would not change what happens in the video.)

Call to action

Will you commit to Innisfree?

On-screen text

I'm Tommy Brennan. Do you have commitment issues? SAY "I DO" TO SUN SERUM Popping The Question FEAT. TOMMY BRENNAN You guys got commitment issues. Do you guys want to talk about sunscreen? Where would you rate your commitment issues on a scale of 1 to 10? Like a 2. .5 Level 8, pretty high. 3.29 3.29 We're pretty good at commitment. Yeah, I'm getting good at commitment. Getting good at commitment! And how do you know when you found the one? They are very respectful. You can fully be yourself. Consistency. Stability. I've never heard sunscreen described so beautifully. Will you commit to Innisfree? I like it. Jinx. In five years, you guys are going to be fricking happy... ... with Innisfree. I don't know about your relationship. This is the SPF you'll commit to daily.

Transcript

I'm Tommy Brennan. Do you have commitment issues? SAY "I DO" TO SUN SERUM Popping The Question FEAT. TOMMY BRENNAN You guys got commitment issues. Do you guys want to talk about sunscreen? Where would you rate your commitment issues on a scale of 1 to 10? Like a 2. .5 Level 8, pretty high. 3.29 3.29 We're pretty good at commitment. Yeah, I'm getting good at commitment. Getting good at commitment! And how do you know when you found the one? They are very respectful. You can fully be yourself. Consistency. Stability. I've never heard sunscreen described so beautifully. Will you commit to Innisfree? I like it. Jinx. In five years, you guys are going to be fricking happy... ... with Innisfree. I don't know about your relationship. This is the SPF you'll commit to daily.

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