Would you say I do?

@innisfreeusa

120.1K followers · usually 1.5K views a post

Views

345.3K

Likes

202

Comments

4

Shares

7

SoundTikTok sound · original sound - innisfreeusa

Promoted product

Innisfree

We blend nature and science into clean, cruelty-free Korean skincare. Explore PETA-certified, eco-friendly formulas designed for every day brighter skin.

4 videos3 creators

Why it worked

The video uses a playful, unexpected "proposal" scenario combined with a relatable dating show format to engage viewers. The humor and the clear, albeit lighthearted, connection to the promoted product (Innisfree's SPF Matchmaker) make it memorable and shareable.

Summary

A street interviewer playfully proposes to a woman holding a dog, referencing her role as Innisfree's SPF Matchmaker. The video then cuts to a group posing for a photo, with the interviewer calling them the "squad, dream team."

Structure

1Playful proposal with a dog
2Reference to SPF Matchmaker role
3Woman's humorous reaction
4

Original caption

SHUT UP @somekidtommy IS PROPOSING! There's a lot we love about Tommy—his jokes, his dance moves, his pro-one-pillow stance, and most recently, his title as innisfree's SPF Matchmaker. So be honest... how ready are you to commit? 💍 Rate your commitment level from 1–10. #tommybrennan #datingshow #nycdatingshow #streetinterview

More from @innisfreeusa

Product placement

innisfree's SPF Matchmaker (ACTS - it is the title of a campaign/role the person holds, which is the subject of the video. Removing it would change the video's topic.)

Call to action

Rate your commitment level from 1–10.

On-screen text

SHUT UP @somekidtommy IS PROPOSING! There's a lot we love about Tommy—his jokes, his dance moves, his pro-one-pillow stance, and most recently, his title as innisfree's SPF Matchmaker. So be honest... how ready are you to commit? 💍 Rate your commitment level from 1–10. #tommybrennan #datingshow #nycdatingshow #streetinterview

Transcript

Would you say I do? I do. To the Innisfree sunscreen serum. Shut up. I'm proposing. Georgie, what about you? You see a Corgi with just a big butt coming towards you? But he's sunburnt. What do you do? She said yuck. I heard it. We're doing a cool pose. There we go. This is the squad, dream team.