THE INFLUENCER BUBBLE IS BURSTING

It was sort of this golden age of influencer marketing. I've been very fortunate that I've been able to be involved in and I've received criticism in the past when I've sort of expressed my concerns about the industry because people are like, well, you got in while it was working and now you're, you know, you're talking badly about the future of it. But it's, it has nothing to do with me or anyone. I'm not trying to shut the door on anyone. I'm just observing what I see, which is that the audience is becoming very, very keen to the inner workings of the industry. They know when they're being sold to now. They don't want to be sold to. Also, we have a generation of very anxious, depressed young people that I think all kind of way to put the phone down. I need to unfollow people that I don't know on a personal level. As they say, the bubble is bursting. Not bursting. Slow motion. Right needle like in it all the way the burst. It hasn't quite burst yet. But I do feel like we're about to experience a huge shift of fame content marketing. The "Golden Age" of Influencers is OVER! The golden age of influencer marketing is officially ending. Even the biggest creators are feeling the shift. Audiences are exhausted, young people are overwhelmed, and nobody wants to be constantly sold to anymore. We are watching the creator economy bubble burst in slow motion. Are we about to see a massive shift in how the internet works? Do you agree that social media feels completely different now?