The influencer bubble is bursting, the end of the creator economy.

We're heading towards like an explosion of sorts. It's almost like there's a train going towards a brick wall. I have this like feeling in my gut that I could be wrong about, so we we shall see. But it does feel like we're heading like in in that industry, in this industry. It feels like we're heading towards like an explosion of sorts. It's almost like there's a train going towards a brick wall. Sorry, really dark. Kind of a dark metaphor, whoopsie. But it's kind of how it feels. And I I've been feeling that way for a few years now, where I'm like, this can't continue the way it is because it's not working anymore in the same way it used to. There was sort of this golden age of like influencer marketing. There was this golden age of influencer-led businesses. I I've been very fortunate that I've been able to be involved in those things. And I've received criticism, I think, in the past when I've sort of expressed my concerns about, not my concerns, but my thoughts about the future of the industry because people are like, well, you got in while it was working and now you're like, you're, you know, talking badly about the future of it. But I it's it's not it has nothing to do with me or anyone. I'm not trying to shut the door on anyone. I'm just observing what I see, which is that the audience is becoming very keen to sort of the inner workings of the industry. They know when they're being sold to now. They don't want to be sold to. Also, we have a generation of very anxious, depressed young people that I think are all kind of like, wait, I need to put the phone down. I need to unfollow people that I don't know on a personal level. As they say, the bubble seems to be bursting, but it's not fully bursting yet.