dry 🌵

@elfhaircare

490.8K followers · usually 18.2K views a post

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SoundTikTok sound · original sound - elfhaircare

Promoted product

e.l.f. Haircare

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

2 videos2 creators

Why it worked

The video effectively uses a clear before-and-after transformation to showcase the product's benefits. The use of on-screen text and emojis makes the process easy to follow and visually engaging.

Summary

The video demonstrates the transformation of dry hair to smooth and shiny hair using a three-step routine from e.l.f. Haircare. It showcases the Never Thirsty Moisturizing Shampoo & Conditioner, Humidity Hero Anti-Frizz Styling Spray, and Gloss Mode Treatment Oil.

Structure

1Hair is shown dry.
2Hair is washed with Never Thirsty Shampoo & Conditioner.
3Blowout prep is applied with Humidity Hero Spray.
4

Original caption

stay for the results 👀✨ #elfhair

More from @elfhaircare

Product placement

e.l.f. Never Thirsty Moisturizing Shampoo & Conditioner ACTS - it is used to wash hair, resulting in visibly moisturized hair. Removing it would change the video's outcome. e.l.f. Humidity Hero Anti-Frizz Styling Spray ACTS - it is used as a blowout prep, resulting in smoother hair. Removing it would change the video's outcome. e.l.f. Gloss Mode Treatment Oil ACTS - it is used to add shine to hair, resulting in visibly shinier hair. Removing it would change the video's outcome. e.l.f. (brand name) APPEARS - it is a logo on the products and mentioned in text. Removing it would not change what happens in the video, but would remove brand identification.

On-screen text

dry 🌵 washed with Never Thirsty Moisturizing Shampoo & Conditioner ✂️ blowout prep with Humidity Hero Anti-Frizz Styling Spray 💦 added shine with Gloss Mode Treatment Oil ✨ smooth and shiny as e.l.f. 😉