how it started → how it's styled ✨

@elfhaircare

490.8K followers · usually 17.7K views a post

Views

505.2K

Likes

390

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22

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SoundTikTok sound · original sound - elfhaircare

Promoted product

e.l.f. Hair

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

4 videos2 creators

Why it worked

The video effectively uses a "how it started vs. how it's styled" format, which is a popular and engaging trend on social media. It visually demonstrates the product's effectiveness through various hairstyles and provides a clear call to action with a direct link to purchase.

Summary

The video showcases different individuals styling their hair, highlighting the "e.l.f. Hair" product line. It transitions through various looks and ends with a close-up of the product, emphasizing its use and availability.

Structure

1Introduction of hair styling
2Showcasing different hair looks
3Close-up of e.l.f. Hair product
4

Original caption

how it started → how it's styled ✨ shop the mane crew at elfhaircare.com #elfhair

More from @elfhaircare

Product placement

e.l.f. Hair (ACTS - hair care product line, shown being used and held by models, with its website mentioned in on-screen text and caption; removing it would change the video's focus and purpose), elfhaircare.com (ACTS - website for e.l.f. Hair, mentioned in on-screen text and caption; removing it would make the product harder to find), Target (APPEARS - mentioned in creator bio as a place to buy e.l.f. Hair products; removing it would not change what happens in the video)