Loading video…
All breakouts
Tower 28 concealer
3.1Talking HeadLifestyle
Hook
Can I go in with my
@_leaveitblankk
316.0K followers · usually 62.6K views a post
Views
190.3K
Likes
12.3K
Comments
164
Shares
114
Selling · Other Product
Why it worked
The video taps into the relatable struggle of finishing a beloved beauty product, combined with the satisfying 'project pan' trend. The creator's expressive reactions and the clear demonstration of the product's effectiveness create engaging content.
Summary
The creator is demonstrating how to get the last bit of product out of their Tower 28 concealer. They show the struggle of extracting the remaining product and then apply it, highlighting its effectiveness and their fondness for it.
Structure
- 1Struggling to get the last drop of concealer
- 2Showing the empty product and the collection of stoppers
- 3Explaining the 'Project Pan' concept
- 4Applying the concealer
- 5Demonstrating the product's coverage
Product placement
Tower 28 concealer: acts - used to cover under-eye circles and blemishes. Removing it would change the video's makeup application demonstration. It is the subject of the video.
On-screen text
IN
BRO
GETTING THE LAST DROP
OF MY TOWER 28 CONCEALER
THIS
STATE
TOWER
CONCEALER
VERY
OF
AM
BUT
OF
CONCEALERS
FREAKING
WE'RE
LITTLE
GET
DROP
WHAT'S
I'VE
SO
OUT
PERIOD
AT
THAT
WEARING
HOPE
ME
TROUBLE
WAS
THIS
YOU
IT
BIG
YEAR
MADDIE
PROJECT
ANYWAYS
BEFORE
STOPPER
GOING
YOU
SURGERIES
ARE
BAM
BITCH
TRIP
ANOTHER
WEEKS
MY
28
YOU
PRODUCTS
STILL
SURGERIES
GET
Original caption
what concealer should I buy next 🥲 #makeup #makeupproducts #concealer #tower28 #projectpan @Tower 28 Beauty
More from @_leaveitblankk
Their other posts in the index, biggest breakout first.
