Can I go in with my

@_leaveitblankk

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SoundTikTok sound · Sweat and Hustle

Promoted product

Tower 28 concealer

Why it worked

The video taps into the relatable struggle of finishing a beloved beauty product, combined with the satisfying 'project pan' trend. The creator's expressive reactions and the clear demonstration of the product's effectiveness create engaging content.

Summary

The creator is demonstrating how to get the last bit of product out of their Tower 28 concealer. They show the struggle of extracting the remaining product and then apply it, highlighting its effectiveness and their fondness for it.

Structure

1Struggling to get the last drop of concealer
2Showing the empty product and the collection of stoppers
3Explaining the 'Project Pan' concept
4Applying the concealer
5Demonstrating the product's coverage

Original caption

what concealer should I buy next 🥲 #makeup #makeupproducts #concealer #tower28 #projectpan @Tower 28 Beauty

More from @_leaveitblankk

Product placement

Tower 28 concealer: acts - used to cover under-eye circles and blemishes. Removing it would change the video's makeup application demonstration. It is the subject of the video.

On-screen text

IN BRO GETTING THE LAST DROP OF MY TOWER 28 CONCEALER THIS STATE TOWER CONCEALER VERY OF AM BUT OF CONCEALERS FREAKING WE'RE LITTLE GET DROP WHAT'S I'VE SO OUT PERIOD AT THAT WEARING HOPE ME TROUBLE WAS THIS YOU IT BIG YEAR MADDIE PROJECT ANYWAYS BEFORE STOPPER GOING YOU SURGERIES ARE BAM BITCH TRIP ANOTHER WEEKS MY 28 YOU PRODUCTS STILL SURGERIES GET

Transcript

Can I go in with my Bro Getting the last drop of my Tower 28 concealer This state Tower concealer very of am but of concealers freaking We're little get drop What's I've so out period At that wearing Hope me trouble was this you it big year Maddie project Anyways this before stopper going you surgeries are BAM Bitch trip another weeks my 28 you products still surgeries get