Entrepreneur SHE NOTICED NO ONE WAS SELLING ICE CREAM, SO SHE GOT ON A BIKE AND SOLD IT HERSELF

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Cream Cruiser

Why it worked

The story is inspirational and relatable, showcasing an entrepreneur's resilience and ingenuity in overcoming business challenges. The "progress comes from action" message is a strong, universally applicable takeaway.

Summary

This slideshow tells the story of Katherine O'Brien, who started an ice cream business called Cream Cruiser using a bike. Despite facing challenges like the pandemic, she adapted by selling DIY ice cream kits and focusing on large events, ultimately building a successful business.

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Original caption

Katherine O'Brien noticed the Baltimore Inner Harbor was packed with people every summer and had no ice cream nearby — so she saved up $8,500, bought a bike and a permit and launched Cream Cruiser in 2015. When the pandemic shut down every event she relied on, she pivoted to shipping Build Your Own Ice Cream Sandwich Kits and saved the business. Now she caters corporate and college events for up to 2,500 guests. This is the story of Cream Cruiser.