"let's go tanning"

@milkydew

522.3K followers · usually 125.7K views a post

Views

428.2K

Likes

14.1K

Comments

216

Shares

1.6K

SoundTikTok sound · original sound - frozy808

Promoted product

YesStyle

YesStyle is an online retailer that sells beauty and skincare products.

12 videos8 creators

Why it worked

The video uses a humorous and relatable approach to sun protection, framing it as a 'tanning' activity while actually demonstrating extreme UV protection. This unexpected twist and the creator's playful tone likely resonated with viewers.

Summary

The creator demonstrates a full-face sun protection routine, applying sunscreen and lip tint, and then putting on a face mask, visor, and sunglasses. The video promotes YesStyle with a discount code and mentions the specific sunscreen and lip tint products used.

Structure

1Applying sunscreen
2Putting on a face mask
3Adding a visor
4Applying lip tint

Original caption

I need you to be this serious about sun exposure ☀️ ✨@YesStyle code MILKYJULY - 10% off on orders over $49 Using @SKIN1004 US Sun serum and @SOME BY MI SPF lip tint ❤️ #koreansunscreen #sunprotection #uvprotection #sunscreentips #skin1004

More from @milkydew

Product placement

YesStyle code MILKYJULY - 10% off on orders over $49 - This is a brand that sells beauty products. It ACTS as a discount code provider. Removing it would change the offer presented in the video. SKIN1004 US Sun serum - This is a sunscreen product. It ACTS as a product being applied to the skin for sun protection. Removing it would change the demonstration of sun protection. SOME BY MI SPF lip tint - This is a lip product with SPF. It ACTS as a product being applied to the lips for sun protection. Removing it would change the demonstration of sun protection.