COSTCO TWINS

@costcotwins

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Promoted product

K-SWISS

Founded in California in 1966, K-Swiss is a heritage American tennis brand, known for on-court performance and off-court style. Shop K-Swiss shoes now!

Why it worked

The video taps into strong millennial nostalgia by featuring iconic 80s and 90s fashion items, creating an emotional connection with viewers who remember these trends.

Summary

Two women in a Costco store reminisce about 80s and 90s fashion, showcasing Esprit shirts and K-Swiss shoes. They express joy that these retro items are making a comeback, highlighting how Costco is making their millennial hearts happy.

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Transcript, structure and on-screen text

5 beats, a 36-word transcript and 21 lines of on-screen text — the parts you need to write your own version.

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Original caption

Costco, thank you for bringing back the ‘80s and ‘90s! 🤩 First the ESPRIT crewnecks, now the K-SWISS shoes. You’re making our Millennial hearts so happy! ❤️👟 #costco #80sfashion #90sfashion #retrostyle #millennials