@metrouk — 14x breakout

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SWIPE FOR MORE

@metrouk

2.7M followers · usually 336.6K views a post

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1.7M

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129.7K

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1.7K

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Why it worked

The post leverages a dramatic and shocking real-life event, creating a strong emotional hook. The focus on the airline's perceived insensitivity adds a layer of controversy and outrage, driving engagement and shares.

Summary

A Ryanair passenger recounts the terrifying experience of being partially sucked out of a plane window after an engine failure. He states that the airline has only contacted his son to ask about rebooking flights, rather than directly addressing his well-being.

Structure

1Introduction of the incident and passenger
2Description of the engine failure and decompression
3Passenger's account of the airline's lack of direct contact

Product placement

Ryanair ACTS - it is the airline that Ljubiša Karović was flying on, and the context of the incident. Removing it would change the story. Metro APPEARS - it is the publisher of the content, a watermark/logo. Removing it would not change what happens in the video.

On-screen text

SWIPE FOR MORE METRO Ryanair passenger sucked out of plane says he's only been contacted by airline asking if he'd like to rebook his flight METRO Ljubiša Karović was flying from Greece to Germany, when part of the aircraft's engine broke off and smashed the window next to them. The force of the decompression at 20,000ft pulled him through the window. METRO "All we've had is emails to my son, who booked our flights, asking if we want to rebook and asking how I was. But nobody from the company has contacted me directly, not even a phone call to show any concern." Ljubiša Karović

Original caption

In an exclusive interview with the Daily Mail, passenger Ljubiša Karojić has recalled the horrifying moment he was partially sucked out of a plane window after an engine exploded mid-flight. He suffered severe injuries but survived, however he says the airline hasn’t reached out to him. Ljubisa said: ‘All we’ve had is emails to my son, who booked our flights, asking if we want to rebook and asking how I was. But nobody from the company has contacted me directly, not even a phone call to show any concern.’ His wife Svetlana said: ‘When we were battling to hold onto Ljubisa, the crew didn’t do anything, they looked more scared than us. It was only the passengers who helped and were brave. #ryanair