Hook

If I had not believed in microcomputers, what I do is meeting some morning at the water cooler, the coffee pot or somewhere like that and say, aren't microcomputers nice? Then get away from that, don't let him say anything. Then a week later I'd knock on the door of his office and in my hand I'd have a report. Now it must be definitely over an inch thick. An inch and an eighth will do, but it'll be definitely over an inch. And I'd say, here is the report that you asked for on microcomputers. Now he won't remember asking for a report on microcomputers because he didn't. But he'll look at that thing, he'll immediately recognize that you never in the world would have done all that work if he hadn't told you to. So he'll assume that he did. Look at it. You can pad the gist of your arguments in about the first four or five pages. You can pad the back of it with Xerox copies of articles and that sort of thing. Just make sure it makes a very good thud when it hits the desk. You've accomplished two things. You've made him think that the request for new
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