Freshly applied vs 12 hours later

@mcobeauty

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SoundTikTok sound · original sound - mcobeauty

Promoted product

MCoBeauty GRIP Hydrating Gel Skin Tint

GRIP HYDRATING GEL SKIN TINT delivers a dewy, fresh-looking complexion, thanks to its grippy gel base and hydrating ingredients that smooth and refresh the skin.

2 videos

Why it worked

The video effectively uses a 'before and after' format to showcase the product's longevity and performance over a long period, which is a common and compelling way to demonstrate makeup effectiveness.

Summary

The video demonstrates the application and wear of MCoBeauty Grip Hydrating Gel Skin Tint. It shows the product being applied and then contrasts the fresh application with how it looks after 12 hours, highlighting its longevity and finish.

Structure

1Introduction showing fresh vs 12 hours later comparison
2Showcasing the MCoBeauty Grip Hydrating Gel Skin Tint product
3Applying the skin tint with a brush
4

Original caption

A Skin tint that doubles as skincare 👀 A skincare-infused tint that grips to your complexion like a primer, yet wears comfortably with a barely-there feel and visibly smooth even finish.✨ #MCoBeauty #SkinTint #BeautyTok #Skincare

More from @mcobeauty

Product placement

MCoBeauty Grip Hydrating Gel Skin Tint ACTS - it is applied to the face as makeup, providing coverage and a smooth finish. Removing it would change the video's content as it is the product being demonstrated. MCoBeauty ACTS - it is the brand name of the product being used and demonstrated. Removing it would mean the product has no brand identification.