Let's play a game called 'Flake or Eyeshadow'

@mcobeauty

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SoundTikTok sound · original sound - mcobeauty

Promoted product

MCoBeauty eyeshadow palette

2 videos

Why it worked

The video uses a playful and engaging game format to showcase a unique product collaboration, making it highly shareable and memorable.

Summary

The video presents a game called 'Flake or Eyeshadow' where viewers guess if a substance is either chocolate flakes or eyeshadow. It shows the process of filling eyeshadow palettes and then compares it to making chocolate flakes, with different difficulty levels. The creator is promoting a collaboration between MCoBeauty and Cadbury.

Structure

1Introduction to the game 'Flake or Eyeshadow'
2Easy level: Filling eyeshadow palettes
3Easy level: Identifying chocolate flakes
4Medium level: Filling eyeshadow palettes
5

Original caption

This is what we mean when we say snack for a snack 😉 An eyeshadow palette that looks good enough to eat. But since you can't, we have a chocolate block you can! Head to your local @woolworths_au to grab the collab of the year! @cadburyaust #eyeshadowpalette #chocolate #makeup #MCoBeauty

More from @mcobeauty

Product placement

MCoBeauty eyeshadow palettes ACTS - they are shown being filled and are the subject of the game. Removing them would change what happens in the video. Woolworths ACTS - it is mentioned as a place to buy the product. Removing it would change what happens in the video. Cadbury ACTS - it is mentioned as a collaborator and its chocolate product is compared to the eyeshadow. Removing it would change what happens in the video.

Call to action

Head to your local @woolworths_au to grab the collab of the year! @cadburyaust

On-screen text

Let's play a game called 'Flake or Eyeshadow' Level: Easy Eyeshadow! Level: Easy Flake! Level: Medium Eyeshadow! Level: Hard Flake! Level: Hard Eyeshadow!