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146Talking HeadOther hookLifestyle
Hook
No not like that!
@mcobeauty
428.8K followers · usually 5.1K views a post
Views
741.4K
Likes
3.4K
Comments
42
Shares
206
Promoted product
MCoBeauty eyeshadow palette
Why it worked
The video cleverly uses a familiar and appealing theme (chocolate) to create a visually interesting and shareable product demonstration, making the makeup palette desirable through its unique aesthetic and implied performance.
Summary
A makeup artist presents an eyeshadow palette designed to look like a chocolate bar to a model. The model then uses the palette to create makeup looks, which are implied to be successful.
Structure
- 1Introduction of chocolate-themed eyeshadow palette
- 2Model reacts to the palette's appearance
- 3Model uses the palette to create makeup looks
- 4Showcase of the finished makeup looks
- 5
Original caption
No not like that! When the chocolate-inspired palette looks a little too convincing... but the looks eat just as hard 🤎🍫 Available exclusively at @woolworths_au. Limited stock available. #MCoBeauty #Cadbury #eyeshadow #palette #makeup
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